Sales and Marketing Best Practices
Best Practices, LLC has conducted extensive research in the field of Sales and Marketing. Browse through and sample our published Sales and Marketing research in the topics below:
| |  | Enhancing Brand Performance Through Sales & Marketing Excellence
Benchmark and identify winning strategies and practices of successful brands in highly competitive pharmaceutical markets. Insights were gathered through surveys and in-depth interviews with veteran brand marketing and sales executives at 12 leading drug companies. The participants represent 20 key brands.
These insights provide an excellence benchmark against which companies can compare their own brand promotion functions. Specifically, companies can learn about the field force promotion activities, successful marketing strategies and tactics, and levels of promotional resource support. This executive presentation covers reach and frequency goals for meetings and other activities. In addition, it provides numerous insights, observations and best practices from interviewed executives.
Managing the Competition: Turning Competitive Intelligence into Strategy
Learn how top corporate competitive intelligence organizations use competitor data to drive strategy and market success. The secret to competitive intelligence (CI) success is rooted in the function's structure, effective communication and organizational empowerment. Specifically, it is a combination of formal CI operations and intelligent tools – with support from internal stakeholders – that serves as the key to developing a powerful CI team. To determine exactly how world-class companies proactively manage competitors, Best Practices, LLC researched how top-flight competitive intelligence groups: collect competitive information, synthesize findings into critical action steps, disseminate data to key stakeholders and integrate recommendations into strategy to effectively manage competition.
Comprising interviews of 30 competitive intelligence executives at 19 companies, "Managing the Competition: Turning Competitive Intelligence into Strategy" takes an in-depth look at structure, information gathering, communication and information use. This study will provide you with the tools to develop a leading-edge CI function and manage the competitive landscape to consistently succeed.
From Genes to Giants: Best Practices in Early-Stage Product Commercialization
Long and costly product development cycles make it essential today for pharmaceutical companies to allocate resources to the development of compounds with the greatest potential market value. Leading companies are integrating commercial insights early in the new-product process to identify and eliminate unpromising compounds, reduce development cycle time, focus resources for greatest impact and increase their potential for launching a blockbuster drug. This Best Practices Benchmarking® report provides crucial insights into developing successful early-stage commercialization and portfolio management programs. Through this report, you can gain a thorough understanding of how industry-leading companies manage early-stage (pre-clinical through Phase II) commercialization. Winning strategies, structures and practices of top companies in developing early-stage product commercialization and portfolio management functions are identified and examined in detail.
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